Guest Post by Maddison Wallace | Head of Content, Paperlust We live in a time when getting messages to people is quick and easy – send a simple text message, email or create an event

It’s cold outside and while most people would love to just snuggle up on the couch under a blanket and binge watch the latest series on NetFlix, Event Planners know the show

Guest Post by Lauren Lacava | Principal Consultant, Black & White Marketing Social media experts all agree, a Facebook page that is not managed strategically, is not worth doing. Random content posted on an

Hosting a business event? Why not schedule it over breakfast?! Business events held over breakfast work well for two key reasons. Firstly, attendees are more likely to RSVP as they will not feel

Guest Post by Lauren Lacava | Principal Consultant, Black & White Marketing Social media can make (or break) your events business. When it comes to implementing a strategic social media plan, many of our